Understanding Behavioral Bia$: A Guide to Improving Financial Decision Making

Authored by Daniel Krawczyk, Ph.D. & George Baxter, JD, CFA 

Do you want strategies to make better financial decisions?

Do you want to be a better investor and earn more money?

If you said yes to any or all of the above questions, than this book is for you!

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Screen Shot 2019-12-07 at 11.41.24 AM.jp
  • Dr. Daniel Krawczyk

Motivations That Drive You: Basic Human Values #47

Updated: Mar 21

Our Basic human values are our motivations that drive us. Our mental models of others behavior and our own can helps us to predict steps management might take when accessing stocks we are considering buying. We discuss a variety of the basic human values outlined by Schwartz. Note that these have been examined across numerous cultures. All cultures show evidence of these values, but they are expressed somewhat uniquely- just like individuals. We have all of these values available in our psychology, but we emphasize some more than others in our daily lives and over the course of our human development. We talk conservatism, openness to change, benevolence, universalism, achievement, and power. We discuss how these values are embedded and carried out within the networks of our brain. This pie chart of basic human values theory by Shalom Schwartz, will help you navigate Episode #47: "Mental Models: Motivations That Drive You". We encourage you to review episode #2 "Value Drives our Lives! Your Brains Response to Value and Investing" of Mental Models Podcast on Apple Podcast or SoundCloud.

Basic Human Values by Shalom Schwartz, Ph.D.